RDA Gold Coast developed the Sustainable Eco-Series to highlight the region’s growing shift toward sustainable industrial practices and showcase credible, place-based examples of climate action.  In response to increasing public, investor, and regulatory expectations for decarbonisation, the series demonstrates how local industries are adapting to a lower‑carbon future while strengthening regional supply chains.

The inaugural four-part video series featured Neumann Steel, a leading Australian steel manufacturer headquartered in Currumbin. Through interviews with company leaders and staff, the series provides a behind‑the‑scenes look at how a long‑established manufacturer is embedding sustainability into its operations, culture, and product innovation. https://sustainablegoldcoast.org.au/sustainability-spotlight-neumann-steel/chapter-1

About Neumann Steel: Since 1970, Neumann Steel has helped shape major Australian infrastructure projects, including the Gold Coast, Light Rail, Q1 Tower, and the Toowoomba Second Range Crossing. Today, the company is also contributing to the transition toward more sustainable construction and manufacturing practices.

The Eco-Series: The four‑part video series explored key elements of Neumann Steel’s sustainability journey. Topics included early sustainability initiatives, navigating environmental policies and regulatory frameworks, engaging employees in organisational change, and reflecting on achievements and lessons learned.

A special bonus podcast episode highlighted the development of NuPod, a world‑first sustainable alternative to traditional polystyrene waffle pods used in concrete slab construction. Made from recycled materials, NuPod reduces waste, improves transport efficiency, and supports more sustainable building practices.

Impact: The Eco-Series demonstrates how established manufacturers can innovate while maintaining strong operational performance.  By sharing practical experiences, challenges, and solutions, the series encourages other businesses across the Gold Coast and beyond to begin or accelerate their sustainability journeys.

Promotion and Reach: The Neumann Steel Eco-Series generated strong engagement across digital platforms, achieving more than 145,000 impressions across social media and YouTube. The accompanying Eco‑Bulletin email campaign also significantly exceeded nonprofit industry benchmarks, with open rates above 40 percent and click‑through rates well above the sector average.