Northern Inland goes Digital
18 July 2017
Funded by the Murray-Darling Basin Regional Economic Diversification Programme, Regional Development Australia Northern Inland (RDANI) has been running the Go Digital program since January 2017.
The project has allowed businesses in the region to access free training on the full spectrum of online business activities, from websites to social media, and even retailing through Etsy. Over 150 businesses throughout Northern Inland NSW have benefited from either online or face-to-face training to build their businesses online, with many giving the program enthusiastic reviews.
Go Digital was facilitated by RDANI Project Officer Tiffany Gilleland, who delivered workshops around the region and developed the course material.
“The feedback from businesses has been fantastic,” said RDANI Executive Officer Nathan Axelsson. “Many businesses have commented on how useful the free training has been for them.”
“With Tiffany's help, businesses in the region who had no online presence are now creating Facebook pages, Instagram profiles and even websites to promote and sell their products and services. This is a practical project that is really making a difference,” Mr Axelsson said.
“I now have more ideas of what is possible and the information about creating an easy website was an eye-opener,” one workshop participant said.
“Tiffany did a great job breaking down the information and making it easy to understand with the educational videos,” another participant said.
“The Go Digital participating businesses are growing their potential customer bases and, as a result, it looks like future sales are set to grow as well,” Tiffany said.
Even though the project is due to finish up at the end of July, all the free content will remain online until March 2018. “New people are signing up every day,” said Tiffany. “Some people have been worried that it's all closing down, but when they hear that all the content will be available afterwards, they are even more excited to get started.”
Photo: Member for Northern Tablelands, Adam Marshall and RDANI Executive Officer, Nathan Axelsson, check out some of the Go Digital content.